This week, my special guest on Değer Yaratmanın Formülü | Podcast (Formula for Creating Value | Podcast) is Sam Tatam Global Principal, Ogilvy Growth & Innovation, Behavioural Science (BS).
Sam is an organisational / industrial psychologist and behavioral scientist who holds 10 years of experience within Ogilvy Group. They organise Nudgestock since 2013, in my view it’s Davos for Behavioural Science and that’s where I’ve met him for the first time in 2020.
We talked about how Ogilvy benefits from behavioral science in their practice. He notes that BS is still developing and he believes BS can be a different unlocker than the traditional methods in advertising.
Sam’s new book Evolutionary Ideas will be on shelves in May this year. He brilliantly explained briefly “how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways.” (from book introduction on Amazon, see link below)
I’ve already ordered mine that will land in my kindle app on May 10th. Looking forward to reading it and I hope you’d enjoy our conversation.